- Signage & Wayfinding
Building this north London brand for more than four decades, Real Estates commissioned us to undergo a full brand refresh, redefining their future legacy. Keeping sympathetic to its tradition whilst creating a new forward thinking attitude.
We introduced a clean sans serif logotype to set the style creating a new contemporary visual language, simplifying the existing ‘double chevron’ brand mark into a more recognisable and striking symbol. The use of a dark racing green evokes a sense of tradition and stability, a nod to its past, juxtaposed with a tinge of orange bringing a new sense of energy and expression.
A confidently timed roll out from website, stationery, sale boards to both Woodside Park and Totteridge offices undergoing internal and external fit outs, set the stage for Real Estates next chapter.