Since its inception in 2015, PSJ had no real consistency in its identity. Potential clients felt no real connection with the brand as their journey was some what disjointed with no real touch points or natural flow to engage.

PSJ came to us with the emphasis on a strong online presence. Bringing the messaging to the forefront, creating a confident and strong brand personality and in turn cultivating a better experience for their audience.

We created a distinctive warm palette through both the photography and typography. The emphasis on alignment, that brings the brand colours together.

Client: PSJ Property