GLPG

  • Branding
  • Copywriting
  • Website
  • Digital
  • Print

After some honest conversations with the Directors, we agreed a fresh new direction was needed to suite GLPG’s next chapter and align the new sectors of the business.

We started with foundations. 

Reimagining their logotype and colour palette set the tone for the visuals and we were able to create alignment on how the site should look and feel. But this wasn’t just about aesthetics. GLPG is split into three key divisions – Capital Advisory, Investment & Development Agency and Affordable Housing Consultancy – this applied to our website and added an extra level of scope regarding the navigation and functionality.

The project required a more refined and specific approach in respect to the imagery, to visually represent the brand and to hone in on the type of property sectors they deal with.

A clean, bold typographical style was established, to be rolled out on all of GLPG’s marketing collateral, keeping it consistent across all platforms.

Client: GLPG

“Working with Mark at Teller was a fantastic experience throughout. He was incredibly patient, taking the time to really understand our business, our culture and where we wanted the GLPG brand to go.

Along with designing and building a new website, he helped us create a much stronger brand identity, including a new logo and a colour palette for each of our service lines that has given the business far greater consistency across our marketing.

The whole creative process was well managed, collaborative and enjoyable. Mark challenged our ideas where it mattered, brought plenty of great ideas to the table, and was always responsive and easy to work with. It genuinely felt like he cared about getting the right outcome rather than just delivering another project.

I’d have no hesitation in recommending Mark and Teller to anyone looking for a team that combines creativity with professionalism and takes the time to properly understand their clients.

 

Dean Leslie, Director, GLPG