Home to this ever evolving face of East London, Dalston is a vibrant mix of vintage fashion stores, cocktail bars, clubs, theatre, market stalls and global restaurants. ‘Dalston Quarter’ will accommodate over 200 new homes as well as work and commercial space for a growing town centre.

We encapsulated the energy and exuberant spirit of Dalston by creating a pattern of expanding triangles which was applied across the graphic language. A black and white colour palette is activated with a vibrant crimson to further enhance the optimistic message of a new progressive spirit within the community.

The use of a bold sans serif logotype allowed us to intertwine the graphic elements but also to communicate a sense of confidence in the marketing collateral.

Client: Hackney Council